密歇根州立大學(xué)廣告學(xué)文科碩士入學(xué)條件

2020年密歇根州立大學(xué)廣告學(xué)文科碩士入學(xué)條件及密歇根州立大學(xué)廣告學(xué)文科碩士實習(xí)就業(yè)是申請留學(xué)的同學(xué)十分關(guān)心的話題，下面指南者留學(xué)詳細整理2020年密歇根州立大學(xué)廣告學(xué)文科碩士入學(xué)條件及實習(xí)就業(yè)相關(guān)信息供大家參考，其中包括2020年密歇根州立大學(xué)廣告學(xué)文科碩士專業(yè)中文名、專業(yè)英文名、學(xué)制、學(xué)費、入學(xué)時間、授課語言、地理位置、課程領(lǐng)域、申請費、課程介紹、申請材料、課程設(shè)置、就業(yè)等。

密歇根州立大學(xué)廣告學(xué)文科碩士研究生簡介

專業(yè)中文名：廣告學(xué)文科碩士

專業(yè)英文名： Master of Arts in Advertising

學(xué)   制：2.00 年

學(xué)   費：商業(yè)管理學(xué)

入學(xué)時間：1,8月

授課語言：英文

授課校區(qū)：美國密歇根州立大學(xué)

領(lǐng)   域：商業(yè)管理學(xué)

申請費：50美元

密歇根州立大學(xué)廣告學(xué)文科碩士專業(yè)介紹

美國密歇根州立大學(xué)廣告學(xué)文科碩士課程為學(xué)生從事廣告領(lǐng)域的工作做準(zhǔn)備。廣告學(xué)文科碩士讓學(xué)生重點學(xué)習(xí)廣告和公共關(guān)系活動的基本原則和實踐，以及社會媒體、管理、媒體策劃、消費者行為、社會營銷或研究等專門領(lǐng)域。 美國密歇根州立大學(xué)廣告學(xué)文科碩士課程分為論文和非論文計劃。在早期的學(xué)習(xí)中，學(xué)生需要與他們的指導(dǎo)教師一起工作，根據(jù)他們的個人和職業(yè)目標(biāo)以決定哪種計劃更適合自己。 The department offers two programs leading to the Master of Arts degree: one in advertising and one in public relations. Both programs provide an intensive professional preparation for careers in these fields. Course work focuses on the general principles and practices underlying all advertising and public relations activities, as well as specialized areas of social media, management, media planning, consumer behavior, social marketing, or research. Both master's degree programs are available under either Plan A (with thesis) or Plan B (without thesis). Early in their studies, students need to work with their advisors to decide which plan best fits their personal and professional goals. Requirements for the degree include course work in other academic units within the university. Concepts and analytical techniques derived primarily from the behavioral sciences and business administration are especially important. The student's master's degree program must be approved by the student's academic advisor. In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

密歇根州立大學(xué)廣告學(xué)文科碩士入學(xué)條件

美國密歇根州立大學(xué)廣告學(xué)文科碩士課程入學(xué)要求： 學(xué)術(shù)要求：大學(xué)本科畢業(yè)，擁有學(xué)士學(xué)位，GPA不低于3分。 語言要求：雅思總分不低于6分；托?？偡植坏陀?0分，單科不低于19分，而寫作不低于22分。 Admission To be admitted, the applicant must submit: a Graduate School application. an official copy of all transcripts. three letters of recommendation. a statement of purpose outlining academic and professional goals. a personal background statement. Graduate Record Examination (GRE) scores. a resume. Foreign Language (TOEFL) scores A minimum score of 80 on the internet-based test, 550 on the paper-based test or 237 on the computer-based test, or passing grade on the MSU English Language Test (MSUELT). Scores must be no older than two years. 美國密歇根州立大學(xué)廣告學(xué)文科碩士課程申請材料： 畢業(yè)證、學(xué)位證掃描件； 成績單（在校成績、語言成績）； 個人陳述； 銀行存款證明； 翻譯件（所有中文申請材料的翻譯件，并加蓋公章）； 2-3封推薦信； 簡歷

密歇根州立大學(xué)廣告學(xué)文科碩士課程設(shè)置

美國密歇根州立大學(xué)廣告學(xué)文科碩士課程設(shè)置： 消費者行為理論，廣告與促銷管理，廣告與社會，定量研究方法概論，營銷管理，社會營銷研討會，媒體創(chuàng)新，戰(zhàn)略品牌傳播等。 Requirements for the Master of Arts Degree in Advertising At least 30 credits are required for the degree under either Plan A or Plan B. Requirements for Both Plan A and Plan B (15 credits): 1. All of the following courses: ADV 823 Consumer Behavior Theories 3 ADV 826 Advertising and Promotion Management 3 ADV 865 Advertising and Society 3 COM 803 Introduction to Quantitative Research Methods 3 MKT 805 Marketing Management 3 Additional Requirements for Plan A (15 credits): 1. The following course (4 to 8 credits): ADV 899 Master's Thesis Research 4 to 8 2. Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits): ADV 830 Seminar in Social Marketing 3 ADV 836 Media Innovations 3 ADV 843 Strategic Brand Communication 3 ADV 846 Media Strategy 3 ADV 870 International Advertising 3 ADV 890 Independent Study 1 to 6 ADV 892 Special Topics 3 to 9 ADV 893 Internship 1 to 3 Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising. Additional Requirements for Plan B (15 credits): 1. Fifteen additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor: ADV 830 Seminar in Social Marketing 3 ADV 836 Media Innovations 3 ADV 843 Strategic Brand Communication 3 ADV 846 Media Strategy 3 ADV 870 International Advertising 3 ADV 890 Independent Study 1 to 6 ADV 892 Special Topics 3 to 9 ADV 893 Internship 1 to 3 Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising.

密歇根州立大學(xué)廣告學(xué)文科碩士實習(xí)就業(yè)

美國密歇根州立大學(xué)廣告學(xué)文科碩士就業(yè)方向： 通過美國密歇根州立大學(xué)廣告學(xué)文科碩士課程的學(xué)習(xí)，學(xué)生畢業(yè)后可以在廣告編輯，藝術(shù)指導(dǎo)、廣告撰稿人，廣告投放以及相關(guān)服務(wù)業(yè)從事工作．當(dāng)然學(xué)生也具備獨立創(chuàng)業(yè)的專業(yè)能力。

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